Raising A Reader
participated in Raising A Reader. Raising A Reader is a 26-week long family literacy program that engages parents and caregivers in a routine of book sharing with their children. At the beginning of their participation, 42 percent of families reported reading books to their children most or every day, which increased to almost three-quarters of families (70 percent) by the end of the program.
Read to Me, Stockton!
participated in Read to Me, Stockton!, which provides free, age-appropriate books in the mail every month to children ages 0 to 5 living in the city of Stockton.
Talk. Read. Sing. Draw. Play.
Talk. Read. Sing. Draw. Play. (TRSDP) is an early literacy and family engagement campaign that raises awareness about the role that families play in increasing their child’s early brain development and prepare children for learning. This campaign is implemented in partnership with the University of the Pacific’s Beyond Our Gates Initiative. In addition to funding TRSDP’s various marketing strategies, First 5 San Joaquin partners with community organizations to integrate TRSDP messages and materials into their agencies’ programs and services.
TRSDP mini-billboards resulted in 640,000 impressions and Facebook advertisements reached approximately 50,000 individuals.